Connecting design with creative solutions to support the brand business objectives

The challenge was to create materials that reinforce the new brand identity.

My role involved exploring and implementing diverse methods to bring the brand to life across multiple touch points. This included designing branding pieces like business cards, developing the website, defining the brand photography guidelines, and creating various marketing materials. Each element was crafted to ensure a cohesive and compelling representation of the brand, aligning with its new identity and business goals. Through innovative design and strategic thinking, we aimed to enhance brand recognition and support overall business objectives.