A digital-first, customer-centric research initiative designed to help business leaders in their digital strategies.

The challenge was to name, brand, bring to life, and promote the research, achieving launch in just three months. This product was a response to the uncertainties businesses were experiencing during the pandemic and the necessity to get quick insights on different audience segments within various industries.

The approach was to create a product that could be related as proprietary to the Publicis Sapient brand. The result was a modular approach to branding and visual systems, creating a report that could be relatable to the audience by bringing people to the forefront as well as the research insights gathered.

Additionally, the Digital Life Index was localized to specific regions and languages, ensuring relevance and resonance with diverse audiences around the globe.