A brand campaign showcasing how digital business transformation positively impacts people’s lives and solves real-world issues.

The challenge was to create a new campaign supporting Publicis Sapient's brand impact short films, focusing on cultural relevance and showing their care for people and the world.

The campaign used a multi-channel approach to highlight the impact of their work for the greater good and the award-winning short films have their own promotion within this campaign. Messaging was tailored for both business and general audiences, aiming to resonate with each. The bold, modern visual approach incorporated key brand elements like the aperture and radiant red, and featured the impact to people.

Additionally, the campaign was localized to specific regions and languages, ensuring relevance and resonance with diverse audiences around the globe.