A brand awareness campaign aimed at building brand equity and recognition.

The challenge was to educate the audience on who Publicis Sapient is and what they do, using a bold and dynamic visual approach to enhance brand recognition.

This 360-degree integrated campaign utilized plain language to simplify a complex subject. By creating a visual system rooted in their brand guidelines and highlighting core design elements—such as the aperture, radiant red, and their logo—we successfully achieved our goals.

Additionally, the campaign was localized to specific regions and languages, ensuring relevance and resonance with diverse audiences around the globe.

CLIENT
Publicis Sapient

YEAR
2023

ROLE
Creative Strategy
Creative Direction
Visual Identity
Art Direction
Video Production