A unified experience tailored to the local level.

The challenge was to create a digital experience that could be used in different locations, adapted to the specific audiences of each place.

The approach was a modular website that could be easily customized to appeal to the unique preferences and needs of the audience in each location.

From there, additional assets were created to support this effort, including localized content, targeted marketing materials, and region-specific features, ensuring a cohesive yet locally relevant user experience.